WHY LŪM?

At LŪM, we are not merely purveyors of teeth whitening; we are artisans dedicated to the alchemy of beauty and health, crafting products and experiences that transcend the mundane. Founded in the sun-kissed heart of Phoenix in 2025, our journey began with a singular vision: to illuminate the world with radiant smiles, each one a testament to the harmony of innovation and elegance.

Our signature creation, the LŪM Teeth Whitening Kit, is a harmonious blend of innovation and efficacy, meticulously designed to empower our discerning clientele to unveil their most brilliant selves from the sanctuary of their own homes. We believe that a smile is not just an expression; it is an art form, a silent language that speaks volumes about one’s confidence and vitality.

Every product we offer is a reflection of our unwavering commitment to quality and sophistication, embodying the essence of luxury while remaining user-friendly. We invite you to embark on this transformative journey with us, where each application is a step towards not just a brighter smile, but a more luminous life. At LŪM, we are dedicated to redefining oral care, elevating it to an exquisite ritual that celebrates the beauty of self-expression and well-being.

THE SCIENCE OF LŪM

When it comes to the light spectrum, wavelength matters. Experience the effective, but gentle whitening power of LŪM. Our signature 410nm violet LED light boosts whitening power, while reducing unwanted side effects and sensitivity. Because you deserve a system that works fast, feels gentle, and delivers results. 

But don't just take our word for it, see what the science says: 

Studies show that 410nm wavelength produces a greater effect on the whitening formula which ultimately increases the oxidizing effects of the active whitening ingredients for more effective results. 

• 410 nm violet light has an inherent bleaching action by photodegradation of stains. effective on vital teeth.

• Enhances the action of other bleaching agents.

• It does not cause reactions from the dental pulp (zingers, pulp temperature rise).

• It does not cause other adverse effects on teeth (enamel solubility, tooth surface loss, dentine strength/bonding).